(Analytics) Conversion Tracking

Weebly Conversion Tracking

After creating a Weebly site, I thought that it would nice to find out if it was even worth it to make the site. One of the best ways to find out how your blog or site is doing is to connect it with Google Analytics. Google Analytics uses conversion tracking which is essentially when a visitor goes to your site and takes an action you care about. This is where they "convert" to a customer. Simple actions such as filling out form or showing high levels or engagement with your site will help this action happen. This will truly define and measure any type of traffic sources. Here is how your track conversions through Google Analytics:

First, you want to log into Google Analytics. Then click on ADMIN and then click on GOALS.

Next you want to create your goal following this image.

Once you do this, you will be able to tag your ad's URLs and save it. Then you will off and running and able to track your conversion to help reveal your campaign's performance.

(Analytics) Mobile

One of the hottest, growing successful areas in technology in this day in age is "Mobile". This has to do with consumer electronics, apps, and website development. Almost everyone from kids to senior citizens are moving with the "Mobile" movement. So it's only right that you have the ability of tracking "Mobile" activity right? Google Analytics gives you the tools to track your mobile activity. To start, you can look at Google Analytics and go to Audience > Mobile. Then take a look at some of the percentages of traffic that is coming from a sorts of mobile devices!



This is another different element that Google Analytics can provide to any company....the ability to track the percentage of activity on mobile devices. This is very important because it could tell a company whether or not they need to become more "mobile friendly." This determines if their apps are easy to navigate, inviting enough, consumer friendly and other factors that have to do with apps and websites as well. Since going "Mobile" is a trend, this will help companies reach more consumers if they are able to penetrate this market.

(Analytics) Promoting a Post on Facebook

One of the main ways to increase traffic to your blog is to promote. What better way to promote your blog than Facebook, which is one of the most commonly used social media sites in this day and age. Linking your blog to your Facebook account will help you increase traffic to your blog and respond to those who have opinions on your blog post.

Your first thoughts are that Facebook is free so advertising is "free" right? Not exactly. In order to get people to notice your post you have to click the promote link at the bottom of your post and time to pay up. Much like any exposure or promotion efforts you must pay Facebook for your "Sponsored" post; however, this is one of the best ways to your post out to the right people.

First, your have to click "Pay to Promote."

Then, enter your credit card information and press the "Pay to Promote" button.

Don't worry, it's a one-time limited thing, but nothing in this world is free. Its a small cost to the benefits of getting blog out to more viewers so that companies and employers will be see your ad and click to your blog. This is the beautiful thing about Facebook, that it provides a platform for you to connect with hundreds of friends. Not only does it give you the platform to connect, but it gives you the opportunity to promote yourself as well....at a cost.

(Analytics) Starting a Blog

Starting a blog can be a helpful first step to take when trying to enter yourself or your company into the social media stratosphere. It is a way to express and share ideas with millions of viewers across the globe without having to leave your bedroom. It is also a way for you to exchange ideas and hear different viewpoints from others as well. So where do I start you may ask? Using google is one of the best ways to start this process because of the many different features that Google has to offer...and its free! Everyone loves something that can help them and is free. Here are a few steps to getting your blog up and running.

Create a Google account/ gmail address
One of the easiest ways to get access to all that Google has to offer is by setting up a gmail address. You do this by going to http://mail.google.com and clicking "Create Account".



Start your Blog
After your gmail address is created, visit http://www.blogger.com and sign up with your gmail account or click "Create an account" link at the bottom.
 
   New Blog
Once you are on the site click the New Blog button.


   
   Create a Title
You can then create a title for your blog which is up to your freedom to customize however you         see fit.

   Create an Address
Creating an address gives you the same creativity freedom; however, since it is a free tool you             may have to experiment with some of the titles because they may be taken.



   Select a Template
Once you create your title and address, you are on to your template which can be changed at               anytime so feel free to experiment with it.


   
   Create Blog
Your finished, now just Create Blog and enjoy the many features that are readily available to you.

(Analytics) Intro to Analytics

After reading on Web analytics, I have found it to be a very interesting subject. It is a tool that can be used in some of the top skills in marketing that can get you hired right away such as Social Media Marketing, Digital and Online Marketing, and Business Intelligence. This is very important to know as the job market is becoming more and more competitive because any extra skills you have over competitors can give you an advantage. You may be thinking, "Well how does analytics fit into those three marketing skills?"

Social Media Marketing

In Social Media Marketing, Web analytics can be used to help understand how to measure and optimize the performance of campaigns.

Digital and Online Marketing

One of the major goals of digital and online marketing is to try to sell something to consumers or possibly get them to come to your website to sign up for something. Web analytics can be very helpful in monitoring the progress of your website's traffic. 

Business Intelligence

This is what some people think of as "advanced analytics". This can help your overall understanding of financial trends, online marketing, and reports.

Truly understanding Web analytics doesn't require that you are good at finance or accounting. It is a tool that anyone can learn and add to their arsenal of skills. Web analytics can help the process of gathering information so much easier that it can put you on top of the hiring process. It just requires a drive to really understand and study it which could lead to a new world to explore.