(Analytics) Finding a Job That Pays a Middle Class Salary is Getting More Difficult

Why is probably the first question that popped in your head. We have become our own demise in a sense. With the increase in technology, we can see that there is less of a need for humans in some jobs. However, with the increase in technology we can see that there is a need for people who have knowledge in these areas. Since people with more education generally get paid more, manufacturing jobs have caught the bad end. Jobs such as child-care workers and cashiers are getting paid less because it requires very little education to perform these jobs.
   
In the book, "What Color is Your Parachute?", we can see that one reason it is hard to get high paying jobs is because it requires a degree of education for these jobs. Some of the highest paying jobs such as Mathematicians, Astronomers, and Computer Hardware Engineers all require that you further your education to improve your salary. In 1980, we could see from the book that 25% of women held healthcare jobs and now that number up to 44%. Jobs in healthcare are becoming more important which is why they pay a high salary.

(Analytics) Intro to Analytics

After reading on Web analytics, I have found it to be a very interesting subject. It is a tool that can be used in some of the top skills in marketing that can get you hired right away such as Social Media Marketing, Digital and Online Marketing, and Business Intelligence. This is very important to know as the job market is becoming more and more competitive because any extra skills you have over competitors can give you an advantage. You may be thinking, "Well how does analytics fit into those three marketing skills?"

Social Media Marketing

In Social Media Marketing, Web analytics can be used to help understand how to measure and optimize the performance of campaigns.

Digital and Online Marketing

One of the major goals of digital and online marketing is to try to sell something to consumers or possibly get them to come to your website to sign up for something. Web analytics can be very helpful in monitoring the progress of your website's traffic. 

Business Intelligence

This is what some people think of as "advanced analytics". This can help your overall understanding of financial trends, online marketing, and reports.

Truly understanding Web analytics doesn't require that you are good at finance or accounting. It is a tool that anyone can learn and add to their arsenal of skills. Web analytics can help the process of gathering information so much easier that it can put you on top of the hiring process. It just requires a drive to really understand and study it which could lead to a new world to explore.

(SEO)---Latest Concepts

Blog Optimization

     

Blog is a user-generated website with journal style entries that are displayed in reverse chronological order. They generally offer information on a particular subject to help viewers get a better understanding of the topic. Some blogs consist of text, images, and links. While others are part of  a wider network of social media. Optimizing your blog can help to get better search engine results and this can be done in a variety of ways.

Simple content: Many people to go all out with blog with hope that it will stand out when in reality keeping content simple works. You can start with one good overall topic and use variations of that topic to keep the viewer interested.

Search engine submission: Have as much content on the blog as possible. Search engines always prefer bigger sites over small ones; this will also help with generating more visitors and back links to your content. Like any website, a blog’s URL has to be submitted to search engines for indexing.

Keywords: Identify popular keywords and target them as this offers the blog owner an edge over other competitors. A thorough keyword research helps you identify what people are looking for. Some blog software have plug-ins that suggest keywords for you, or use Digital Point and Google AdWords Keyword tool to help you in this process. Remember, prudence has to be maintained while deciding the frequency of the keyword usage; all keywords should make sense wherever they are used.

Optimize your Blog Template: Check that the post titles appear in the title tag and you append the title tag (hard code) with an important phrase of your blog. The blog post title should be used as a permalink.

Regular Updates: Regular updates help in regular indexing of the website. The blog should be fresh and new information should be added regularly. The quality of the content should be good and maintained consistently. Remember that a creative, well meaning content is always preferred over useless clutter by any web surfer. Offer value to the reader if you want your blog to be taken seriously.

(Hubspot)---Cultivating Happy Customers

Seven Customer Delight Guidelines

There are seven guidelines that you want to follow to delight customers after closing with them. Customer delight is a competitive advantage for you; so therefore, the more trust you build with people, the more promoters you will create. Building trust with people is the core to customer delight because it will create lasting relationships with people. Here are the Seven Customer Delight Guidelines:

1. Delight employees- If you delight your employees, they will delight your customers. Happy employees will = happy customers.
2. Educate employees- Make sure to educate your employees and develop team principles that they follow. Having a unified message will help to make sure that solving for the customer is key.
3. Empower employees- Make sure that all the employees are empowered to make important decisions.
4. Listen- Make sure to listen. Collecting data about the inbound experience is going to help improve, innovate, and better educate your employees.
5. Ask Questions- Ask questions to learn more about your customers and any problems or concerns they are having.
6. Help & Educate- Its both a pre-sale and post-sale activity to be the best educator. 
7. Follow up- Always follow up with customers to make sure they are satisfied. If you can follow up properly, customers will want to come back.

(SEO)--- SEO Monitoring

How to Choose an SEO consultant

Search engine optimization consultants provide search engine optimization services to clients who own websites and would like to achieve a beneficial ranking in search engines. SEO consultants use different approaches and strategies to optimize the site. Different strategies need to be used for different search engines. The ultimate aim of search engine consultants is to achieve higher rankings for the client’s web site.

Choosing the right Search Engine Optimization consultant can decide the success or failure of your online marketing activity. The results of this activity determine who actually finds your site, and in what context. The ethical SEO consultants are always preferable. Those with proven track records have an added advantage because they have results to show and prove them right. But it is not necessary that if they have succeeded in the past, they will produce same kind of results for your site. A good idea is to hire a consultant who is “SEO Certified”. 

The first thing to consider is the importance of hiring an ethical SEO specialist. An ethical SEO specialist will make sure your website is not penalized or even banned from the search engines. Beware of guarantees promising top rankings. A reputable freelance SEO specialist or SEO firm will not provide a guarantee, because much is out of his control. Nobody knows the search engine algorithms. It is important to ask an SEO specialist about his methods before hiring him. Combine quality content and a performance based agreement with a solid, reputable SEO company and you'll probably get the results you're looking for. 

(Hubspot)---How to Transform the Way You Sell

Transform the way you target accounts

When you target accounts, you want to make sure that you are targeting the right people. Buyer personas should be the main concern of your focus. Once you can number down those group of people, then only the people who are experiencing the pain you solve should enter the top of the funnel. Be careful with those group of people you select.

Transform the way you prospect accounts

When prospecting your accounts, make sure that you research your lead thoroughly. Get as much information as you can about their company and the industry they are in. Check social media to see if they have accounts that you can follow and get news from. Get lead intelligence and determine the goal of your call before picking up the phone. Your conversation with the lead can go a long way to closing.

Transform the way you connect with accounts

When connecting with accounts, you want to build rapport. You want build a strong connection with the account so that they are comfortable with you. Make sure that you know your audience as well because this not only helps you connect with them, but you know more information about them as well. Be helpful and speak the prospect's language because the more you connect with the prospect, the more likely they are to connect with you.

Transform the way your prospects perceive you as a salesperson

You want your prospects to see you as a sales educator. You also want to be seen as a trusted advisor for your prospect. Also make sure that your sales organization is more human so that the prospects are more open to connect with them.

(SEO)---Major Pay-Per-Click (PPC) Search Engines

Major PPC Search Engines

     There are several search engines that offer PPC advertising programs. There are product or service specific search engines that can deliver better value for your campaign. Here is a little information about two of the top search engines that offer PPC advertising programs:

Google Adwords
Google’s PPC program known as ‘Google AdWords’ is currently considered the best in the industry. What differentiates it from others is its ad positioning strategy. Unlike other search engines it is not just the bidding amount that decides the ad placement but also the quality which plays a crucial part. Google offers discounts to those with a higher click-through rate.
   
AdWord's bid prices and click through costs are not synonymous. That's because your bid could be on a variety of phrases and because their discounting system attempts to keep bid spreads from getting too large. Your specified maximum bid of $3.99 per click may actually result an average of only $2.65 per click instead. Ads can contain 25 characters for the title, 70 characters for the ad text, and 35 characters for a display URI. America Online shows the title and ad text all on one line.



Yahoo PPC Ads
Overture introduced Pay Per click advertising to the world. Overture is now acquired by Yahoo! and working as a search marketing solution arm of Yahoo! With the first ever PPC program, Overture showed the way of making money for search engines.
   
Unlike Google, Yahoo has defined its minimum level for every single aspect of
advertising. Their minimum cost per click is .10 cents. Ad positioning in Yahoo is purely based on bidding the amount. Yahoo does not consider the click through rate while positioning your ad on SERP and doesn't consider click volume when determining an ad's position in search results. In recent developments, Yahoo started deactivating ads with poor click through rate. However their critical click through volume is lower than Google.