Why Social Media is Crucial to your Inbound Strategy
Social media has become one of the most important ways to attract consumers to a business. Social media sites such as Facebook, Twitter, and Instagram are being used by thousands of internet users every day. As a matter of fact, Internet users spend 4X more time on Facebook than Google. Consumers are checking their social media accounts for the latest news, trends, and events which makes advertising a business on social media more prevalent. There are millions of people using social media, so what does that mean? There's a lot of traffic! Below is a list of different social media outlets for marketers to target.
You can use social media to go through any of the steps in the inbound methodology: attract, convert, close, or delight. You can use social to attract visitors to your site. A study showed that 74 % of marketers saw an increase in traffic after spending just 6 hours per week on social media. Once you attract these visitors, use social media to convert them into leads. Social media is effective for customer acquisition, so use it to engage not just leads, but customers too. Social media can also be used to delight, which is staying connected with customers and keeping them happy. The inbound methodology is very important to remember when making your inbound strategy.
Social can be used to help you business foster connections with prospects. Once you establish these connections, it allows you to gain information about consumers to keep them happy. Not only will you know about the customers, but they will get to know about you and your company as well. This will make it easier to show your personality with socially shared content. Don't be afraid to show what makes your company special. Enjoy this process and be you!
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