(Hubspot)---Fundamentals of Creating a Blog

Blogging Best practices for Remarkable content 
The most important thing you need to know about having remarkable content on your blog is that....if you build it, people will come! There are many rewards that come with having remarkable content such as social shares and inbound links. Inbound links are incoming links to a website or webpage. They essentially votes.


Some of the best practices for remarkable content rely on 5 easy steps to remember: 
  1. Keep your buyer personas in mind- Make sure that you know your audience so that your content is on target with the wants and needs of your ideal buyer,
  2. Address one topic per blog post- Overwhelming the viewer with too much information could cause them to not want to keep reading. If you find yourself writing about something other than what you began with, then its time to create another post.
  3. Blog consistently and frequently- When beginning a blog, it is important to publish as often as you want to help you get found online. 82% of marketers who blog daily report positive ROI for overall inbound efforts. Consistent blogging has proven to be effective for marketers everyday.
  4. Don't forget about formatting and great imagery- Make a blog post as long as it needs to be to make sure that you get your message across. Also, use bolded text to highlight some of the key takeaways that you want you viewers to have. Include subheads, numbers, and bulleted lists. This makes you content easier to follow so that the reader will easily process the information. Make sure to use high-quality images as well. Nothing is worse than having bad images that the viewer either can't see or doesn't want to see. Formatting and great imagery are a key part of having remarkable content.
  5. Don't miss out on lead conversation opportunities-  Remember that your blog has huge lead generation potential, so don't miss out on it. Maybe think about adding a call-to-action (CTA) to your blog and some of the blog post. Having a relevant CTA can prove to be the difference between the viewer staying or leaving your blog.


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Meta Descriptions

Today in class, we learned about adding meta descriptions to your web page. Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. These descriptions can be used on search engine result pages (SERP) and provides the users with a snippet of the page that they want to view. Below is an example of the code used to make a meta description.


<head>
<meta name="description" content="This is an example of a meta description. This will often show up in search results.">
</head>

 These tags can be used to advertise content to searchers and give them information on exactly what's on the page. Uniqueness and direct relevancy is key to the development of a meta descriptions because it must make the user want to click on the page. Below is a example of an actual meta description tag.


Balboa Park's Meta Description in the Search Results at Google
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Inbound marketing success

Inbound marketing success
Last week, we learned about fundamentals of inbound success. There were two types of marketing on the web. There was traditional marketing and inbound marketing.

 Traditional marketing included cold calling, cold emails, interuptive ads, and is considered marketing centric. This type of marketing is considered invasive and deters the consumers interest from the content. Its considered the old way to market a company and does not engage with the consumer.

Inbound marketing equals content + context. It includes SEO, blogging, attraction, and is considered consumer centric. This type of marketing engages with the consumer and offers their input. It makes the consumer want to read the content and attracts them to the content as well.

There are four steps to the inbound methodology: attract, convert, close, and delight. Inbound marketing is supposed to attract strangers and turn them into frequent visitors. It then converts these visitors into possible leads. These leads then turn into customers which is apart of the closing process. Once the customers are delighted, they then turn into promoters for your company and help to get your business out by WOM. These steps are illustrated in the chart below.




Some of inbound's best practices are broken down into four fundamental steps. The first step is to use the buyer personas. Here you identify who we're targeting. Learn there trends and learn about the buyers so that you can target their and interest and fit their needs. The marketer must identify with the buyer so that they are considered during the buyer's journey. There are three steps in a buyers journey: awareness , consideration, and the decision. These steps are explained below.



The next steps is to identify trends that are in the market. Identify any trends that buyers are having so that you know how to tailor your business to thrive in this market. The third step is to create persona profile stories so that you can identify consumers and gain their interest and target the three steps of the buyers journey. The last step is to leverage your content. This is to make sure your content will attract the consumer and target their interest.

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