John's Marketing Blog: Meta Descriptions

Today in class, we learned about adding meta descriptions to your web page. Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. These descriptions can be used on search engine result pages (SERP) and provides the users with a snippet of the page that they want to view. Below is an example of the code used to make a meta description.

<head>
<meta name="description" content="This is an example of a meta description. This will often show up in search results.">
</head>

These tags can be used to advertise content to searchers and give them information on exactly what's on the page. Uniqueness and direct relevancy is key to the development of a meta descriptions because it must make the user want to click on the page. Below is a example of an actual meta description tag.

Balboa Park's Meta Description in the Search Results at Google

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