(SEO)---Latest Concepts

Blog Optimization
     
Blog is a user-generated website with journal style entries that are displayed in reverse chronological order. They generally offer information on a particular subject to help viewers get a better understanding of the topic. Some blogs consist of text, images, and links. While others are part of  a wider network of social media. Optimizing your blog can help to get better search engine results and this can be done in a variety of ways.

Simple content: Many people to go all out with blog with hope that it will stand out when in reality keeping content simple works. You can start with one good overall topic and use variations of that topic to keep the viewer interested.

Search engine submission: Have as much content on the blog as possible. Search engines always prefer bigger sites over small ones; this will also help with generating more visitors and back links to your content. Like any website, a blog’s URL has to be submitted to search engines for indexing.

Keywords: Identify popular keywords and target them as this offers the blog owner an edge over other competitors. A thorough keyword research helps you identify what people are looking for. Some blog software have plug-ins that suggest keywords for you, or use Digital Point and Google AdWords Keyword tool to help you in this process. Remember, prudence has to be maintained while deciding the frequency of the keyword usage; all keywords should make sense wherever they are used.

Optimize your Blog Template: Check that the post titles appear in the title tag and you append the title tag (hard code) with an important phrase of your blog. The blog post title should be used as a permalink.

Regular Updates: Regular updates help in regular indexing of the website. The blog should be fresh and new information should be added regularly. The quality of the content should be good and maintained consistently. Remember that a creative, well meaning content is always preferred over useless clutter by any web surfer. Offer value to the reader if you want your blog to be taken seriously.




(Hubspot)---Cultivating Happy Customers

Seven Customer Delight Guidelines

There are seven guidelines that you want to follow to delight customers after closing with them. Customer delight is a competitive advantage for you; so therefore, the more trust you build with people, the more promoters you will create. Building trust with people is the core to customer delight because it will create lasting relationships with people. Here are the Seven Customer Delight Guidelines:
  1. Delight employees- If you delight your employees, they will delight your customers. Happy employees will = happy customers.
  2. Educate employees- Make sure to educate your employees and develop team principles that they follow. Having a unified message will help to make sure that solving for the customer is key.
  3. Empower employees- Make sure that all the employees are empowered to make important decisions.
  4. Listen- Make sure to listen. Collecting data about the inbound experience is going to help improve, innovate, and better educate your employees.
  5. Ask Questions- Ask questions to learn more about your customers and any problems or concerns they are having.
  6. Help & Educate- Its both a pre-sale and post-sale activity to be the best educator. 
  7. Follow up- Always follow up with customers to make sure they are satisfied. If you can follow up properly, customers will want to come back.