(SEO)--- SEO Monitoring

How to Choose an SEO consultant

Search engine optimization consultants provide search engine optimization services to clients who own websites and would like to achieve a beneficial ranking in search engines. SEO consultants use different approaches and strategies to optimize the site. Different strategies need to be used for different search engines. The ultimate aim of search engine consultants is to achieve higher rankings for the client’s web site.

Choosing the right Search Engine Optimization consultant can decide the success or failure of your online marketing activity. The results of this activity determine who actually finds your site, and in what context. The ethical SEO consultants are always preferable. Those with proven track records have an added advantage because they have results to show and prove them right. But it is not necessary that if they have succeeded in the past, they will produce same kind of results for your site. A good idea is to hire a consultant who is “SEO Certified”. 

The first thing to consider is the importance of hiring an ethical SEO specialist. An ethical SEO specialist will make sure your website is not penalized or even banned from the search engines. Beware of guarantees promising top rankings. A reputable freelance SEO specialist or SEO firm will not provide a guarantee, because much is out of his control. Nobody knows the search engine algorithms. It is important to ask an SEO specialist about his methods before hiring him. Combine quality content and a performance based agreement with a solid, reputable SEO company and you'll probably get the results you're looking for. 

(Hubspot)---How to Transform the Way You Sell

Transform the way you target accounts

When you target accounts, you want to make sure that you are targeting the right people. Buyer personas should be the main concern of your focus. Once you can number down those group of people, then only the people who are experiencing the pain you solve should enter the top of the funnel. Be careful with those group of people you select.

Transform the way you prospect accounts

When prospecting your accounts, make sure that you research your lead thoroughly. Get as much information as you can about their company and the industry they are in. Check social media to see if they have accounts that you can follow and get news from. Get lead intelligence and determine the goal of your call before picking up the phone. Your conversation with the lead can go a long way to closing.

Transform the way you connect with accounts

When connecting with accounts, you want to build rapport. You want build a strong connection with the account so that they are comfortable with you. Make sure that you know your audience as well because this not only helps you connect with them, but you know more information about them as well. Be helpful and speak the prospect's language because the more you connect with the prospect, the more likely they are to connect with you.

Transform the way your prospects perceive you as a salesperson

You want your prospects to see you as a sales educator. You also want to be seen as a trusted advisor for your prospect. Also make sure that your sales organization is more human so that the prospects are more open to connect with them.

(SEO)---Major Pay-Per-Click (PPC) Search Engines

Major PPC Search Engines

     There are several search engines that offer PPC advertising programs. There are product or service specific search engines that can deliver better value for your campaign. Here is a little information about two of the top search engines that offer PPC advertising programs:

Google Adwords
Google’s PPC program known as ‘Google AdWords’ is currently considered the best in the industry. What differentiates it from others is its ad positioning strategy. Unlike other search engines it is not just the bidding amount that decides the ad placement but also the quality which plays a crucial part. Google offers discounts to those with a higher click-through rate.
   
AdWord's bid prices and click through costs are not synonymous. That's because your bid could be on a variety of phrases and because their discounting system attempts to keep bid spreads from getting too large. Your specified maximum bid of $3.99 per click may actually result an average of only $2.65 per click instead. Ads can contain 25 characters for the title, 70 characters for the ad text, and 35 characters for a display URI. America Online shows the title and ad text all on one line.



Yahoo PPC Ads
Overture introduced Pay Per click advertising to the world. Overture is now acquired by Yahoo! and working as a search marketing solution arm of Yahoo! With the first ever PPC program, Overture showed the way of making money for search engines.
   
Unlike Google, Yahoo has defined its minimum level for every single aspect of
advertising. Their minimum cost per click is .10 cents. Ad positioning in Yahoo is purely based on bidding the amount. Yahoo does not consider the click through rate while positioning your ad on SERP and doesn't consider click volume when determining an ad's position in search results. In recent developments, Yahoo started deactivating ads with poor click through rate. However their critical click through volume is lower than Google.