Major PPC Search Engines
There are several search engines that offer PPC advertising programs. There are product or service specific search engines that can deliver better value for your campaign. Here is a little information about two of the top search engines that offer PPC advertising programs:
Google Adwords
Google’s PPC program known as ‘Google AdWords’ is currently considered the best in the industry. What differentiates it from others is its ad positioning strategy. Unlike other search engines it is not just the bidding amount that decides the ad placement but also the quality which plays a crucial part. Google offers discounts to those with a higher click-through rate.
AdWord's bid prices and click through costs are not synonymous. That's because your bid could be on a variety of phrases and because their discounting system attempts to keep bid spreads from getting too large. Your specified maximum bid of $3.99 per click may actually result an average of only $2.65 per click instead. Ads can contain 25 characters for the title, 70 characters for the ad text, and 35 characters for a display URI. America Online shows the title and ad text all on one line.
Yahoo PPC Ads
Overture introduced Pay Per click advertising to the world. Overture is now acquired by Yahoo! and working as a search marketing solution arm of Yahoo! With the first ever PPC program, Overture showed the way of making money for search engines.
Unlike Google, Yahoo has defined its minimum level for every single aspect of
advertising. Their minimum cost per click is .10 cents. Ad positioning in Yahoo is purely based on bidding the amount. Yahoo does not consider the click through rate while positioning your ad on SERP and doesn't consider click volume when determining an ad's position in search results. In recent developments, Yahoo started deactivating ads with poor click through rate. However their critical click through volume is lower than Google.
Google Adwords
Google’s PPC program known as ‘Google AdWords’ is currently considered the best in the industry. What differentiates it from others is its ad positioning strategy. Unlike other search engines it is not just the bidding amount that decides the ad placement but also the quality which plays a crucial part. Google offers discounts to those with a higher click-through rate.
AdWord's bid prices and click through costs are not synonymous. That's because your bid could be on a variety of phrases and because their discounting system attempts to keep bid spreads from getting too large. Your specified maximum bid of $3.99 per click may actually result an average of only $2.65 per click instead. Ads can contain 25 characters for the title, 70 characters for the ad text, and 35 characters for a display URI. America Online shows the title and ad text all on one line.
Yahoo PPC Ads
Overture introduced Pay Per click advertising to the world. Overture is now acquired by Yahoo! and working as a search marketing solution arm of Yahoo! With the first ever PPC program, Overture showed the way of making money for search engines.
Unlike Google, Yahoo has defined its minimum level for every single aspect of
advertising. Their minimum cost per click is .10 cents. Ad positioning in Yahoo is purely based on bidding the amount. Yahoo does not consider the click through rate while positioning your ad on SERP and doesn't consider click volume when determining an ad's position in search results. In recent developments, Yahoo started deactivating ads with poor click through rate. However their critical click through volume is lower than Google.
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