(Hubspot)---Cultivating Happy Customers

Seven Customer Delight Guidelines

There are seven guidelines that you want to follow to delight customers after closing with them. Customer delight is a competitive advantage for you; so therefore, the more trust you build with people, the more promoters you will create. Building trust with people is the core to customer delight because it will create lasting relationships with people. Here are the Seven Customer Delight Guidelines:

1. Delight employees- If you delight your employees, they will delight your customers. Happy employees will = happy customers.
2. Educate employees- Make sure to educate your employees and develop team principles that they follow. Having a unified message will help to make sure that solving for the customer is key.
3. Empower employees- Make sure that all the employees are empowered to make important decisions.
4. Listen- Make sure to listen. Collecting data about the inbound experience is going to help improve, innovate, and better educate your employees.
5. Ask Questions- Ask questions to learn more about your customers and any problems or concerns they are having.
6. Help & Educate- Its both a pre-sale and post-sale activity to be the best educator. 
7. Follow up- Always follow up with customers to make sure they are satisfied. If you can follow up properly, customers will want to come back.