Inbound marketing success

Inbound marketing success

Last week, we learned about fundamentals of inbound success. There were two types of marketing on the web. There was traditional marketing and inbound marketing.

Traditional marketing included cold calling, cold emails, interuptive ads, and is considered marketing centric. This type of marketing is considered invasive and deters the consumers interest from the content. Its considered the old way to market a company and does not engage with the consumer.

Inbound marketing equals content + context. It includes SEO, blogging, attraction, and is considered consumer centric. This type of marketing engages with the consumer and offers their input. It makes the consumer want to read the content and attracts them to the content as well.

There are four steps to the inbound methodology: attract, convert, close, and delight. Inbound marketing is supposed to attract strangers and turn them into frequent visitors. It then converts these visitors into possible leads. These leads then turn into customers which is apart of the closing process. Once the customers are delighted, they then turn into promoters for your company and help to get your business out by WOM. These steps are illustrated in the chart below.




Some of inbound's best practices are broken down into four fundamental steps. The first step is to use the buyer personas. Here you identify who we're targeting. Learn there trends and learn about the buyers so that you can target their and interest and fit their needs. The marketer must identify with the buyer so that they are considered during the buyer's journey. There are three steps in a buyers journey: awareness , consideration, and the decision. These steps are explained below.



The next steps is to identify trends that are in the market. Identify any trends that buyers are having so that you know how to tailor your business to thrive in this market. The third step is to create persona profile stories so that you can identify consumers and gain their interest and target the three steps of the buyers journey. The last step is to leverage your content. This is to make sure your content will attract the consumer and target their interest.