Week 11 (Social Media)---Social Media for Organizations

Why is Social Media Important to Businesses?

For a business, one of the keys to their success is their connection with their customers. Businesses have had many ways of sharing and communicating with their customers such as the internet, television, in store, email and radio. The use of social media has allowed customers the chance to give feedback and interact with businesses on a personal level. This also has helped businesses develop close relationships with new customers and closer relationships with existing ones. Social media also helps businesses develop better relationships with their employees by empowering them and giving them the training they did to carry on the company's values. Giving employees the tools they need to excel at communicating with customers through social media and effectively translating the company's values. 

Social media has become the go to place for sharing content. We can see now that people aren't turning on the television as much for the news, now they are going on Twitter to look for stories. People aren't calling or texting their family members as much...now they're going on Facebook to keep in touch. LinkedIn is used to search for job opportunities instead of searching through the yellow pages. This has affected purchase habits as well by consumers interacting with their peers in order to get opinions on new products being offered. Social media opens a window for businesses to quickly resolve issues, accommodate different audiences, and create deeper connections with customers and clients.