(Analytics) Conversion Tracking

Weebly Conversion Tracking

After creating a Weebly site, I thought that it would nice to find out if it was even worth it to make the site. One of the best ways to find out how your blog or site is doing is to connect it with Google Analytics. Google Analytics uses conversion tracking which is essentially when a visitor goes to your site and takes an action you care about. This is where they "convert" to a customer. Simple actions such as filling out form or showing high levels or engagement with your site will help this action happen. This will truly define and measure any type of traffic sources. Here is how your track conversions through Google Analytics:

First, you want to log into Google Analytics. Then click on ADMIN and then click on GOALS.

Next you want to create your goal following this image.

Once you do this, you will be able to tag your ad's URLs and save it. Then you will off and running and able to track your conversion to help reveal your campaign's performance.

(Analytics) The Job Market's Needs

Finding Out What the Job-Market Will Need

One of the newest ways (in by newest I mean over the last decade or so) to find a career is through what the internet calls "Hot Jobs". And by "Hot Jobs" they really mean "Projections". These are basically projections made up by a number of people on how common a particular job will be. This can be confusing however, because sometimes these jobs are chosen because they sound new or exotic. One of the most common occupations in the U.S is truck driver; however, you would never know that from a list of "Hot Jobs". Here is a list Forbes: 

1. Software Developers (Applications and Systems Software)

2. Accountants and Auditors 

3. Market Research Analysts and Marketing Specialists 

4. Computer Systems Analysts 

5. Human Resources, Training and Labor Relations Specialists 

6. Network and Computer Systems Administrators 

7. Sales Representatives (Wholesale and Manufacturing, Technical and Scientific)

8. Mechanical Engineers 

9. Industrial Engineers 

(10. They didn’t list a tenth, due to a website glitch, I’m sure, so let me: Truck Driver)

(Analytics) Caution! Don't be so quick to Choose/Change Careers

4 Cautions about Choosing/Changing Careers

1. Go for any career that seems fascinating or even interesting to you. However, make sure that you first talk to people within this line of work. Ask them questions about that career and try to probe into their minds on their true attitudes and motives for working in that field. Of course almost every person will feel a little different about a career; therefore, you must know that your calling to a career may be a little different then theirs. Also, you don't have to feel the way that they do about a career, so if you are interested, don't get too discouraged by their viewpoints.
2. Realize that just because you change careers doesn't mean that you have to completely change who you are. Bring you uniqueness to your field of work because that is most likely what will get you hired. Having a firm stance on your life as you are moving it around will help you maintain these unique attributes about you: your character, your faith, your values and your gifts.
3. Do what you want to do, not just what's hot in the job-market at the time. Because this will change over time and you will eventually be stuck with a career that you really don't want. You want to make sure that your passionate about what you do, employers love that! I understand that sometimes when choosing a career you gotta do what you gotta do; however, if you can afford to go for the career you want...then go for it!
4. The best work or career for you will be the one that uses all of your transferable skills in your favorite subjects and fields of knowledge. This will be the job that offers you your preferred people environments and working conditions. However to first find this, you must truly know yourself.

(Analytics) Starting Your Own Business

What to do now?

So what do you do once you've hit a wall on job pursuit? I mean, all the blogs prior to this one have been about how to find a career or how to pursue a job. Well, what if none of those things worked? One thing you could possibly do is to start your own business! It's been almost everyone's dream to be their own boss. Where they can set their own hours and sell their own products. According to some surveys, up to 80% of all workers toy with this idea at some point in their lives. This shows that there is a chance that you have thought about this as well. There are endless possibilities for the career path you can pursue such as running your security service, making your own app, or possibly selling your own homemade products. You just need to be open to the possibilities and any suggestions that could potentially change your life. Start off by writing down the possible things that you may want to do in your business. Brainstorming these ideas could help you can see what things you are interested in. Then, read up on these ideas and see which one is tailor-made for you. You may think that you want to pursue a certain business, but find out later that starting your own business is your true calling card.

(Analytics) Tests

"Tests" are one of the ways to help you possibly choose or change careers. The real name for this is instruments or assessments. You can use these tests to possibly help, direct, guide, or even redirect you to a new career. There are six learning tips about testing that you should consider when using this as a career decider:

1. You are absolutely unique. There is no person in the world like you. It follows from this that no test can measure YOU; it can only describe the family to which you belong. Don't take it personal if you don't get the results you wanted from the tests. It is simply an easier help you choose the career that could possibly best fit you...if not then keep searching.
2. Don't try to figure out ahead of time how you want the test to come out. Stay loose and open to new ideas. The point of this test is for you to experiment and find yourself. If you go in with a predetermined notion that you only want a certain career, then doing a test will be a waste of your time. Be open to new ideas and you will be surprised at the possible careers that you can pursue.
3. In taking a test, you should just be looking for clues, hunches, or suggestions, rather than for a definitive answer that says "this is what you must choose to do with your life." As I stated before, this is simply a tool to help you decide what career you want to pursue...key word is "help". This does not mean that you have to choose the career that it highlights, it only gives you clues or hunches towards the right career.
4. Take several tests and not just one. One can easily send you down the wrong path. We've all dreaded that one class that has the one exam and your whole class grade depends on it. Well this is somewhat like that class. You don't want you final decision to depend on just one test...so take as many as you need to in order to find the career path that best fits you.
5. In good career planning, you're trying, in the first instance, to broaden you horizons, and only later narrow your options down; you are not trying to narrow them down from the outset. This is a process. Its somewhat of a marathon...not a sprint. So make sure once you take these test, you go through all your options to make sure this is the path you want to take. You will be surprised that once you take one of these tests, it will open your eyes to other possible careers. 
6. Testing will always have "mixed reviews." Some people will say that these tests help them choose the career of their dreams and that they are lucky to have ever found such a test. Others will tell you that these tests were a complete waste of time and they wish they would've never did them. Just know that doing tests doesn't work for everyone and there will always be a positive and negative review.

(Analytics) How to Deal With Handicaps

The Key Employer Prejudices

The word "handicap" is a general and broad term, which could refer to either the job-hunter's disabilities or the employers prejudices. If you are deaf in one ear and you apply for a job that requires you to hear, then that is a disability. This means that there are certain skills that you don't have that are detrimental to the job you are pursuing. Notice the difference: a disability is something within you and a prejudice is something within the employer. Here are some of the Key Employer Prejudices:

1. OUT OF WORK TOO LONG. This is a prejudice that relates simply to how long you've been out of work. This is a situation where either the employer cares about it or he/she doesn't....so don't worry if you've been out of work for a while. You have to be persistent and move on to the next employer and hope that they don't value previous work experience as much.
2. AGE. One of the reasons that this is a huge prejudice is because there are a lot of baby boomers reaching there retirement years. You must realize that this is a "prejudice" not a "handicap". Therefore, if you can show that employer that you still have that fire, then by all means the job can still be yours. 
3. RETURNING VETERANS. Here's a crazy statistic for you, 44% of returning vets do not feel their military skills and training are respected by employers. To be honestly, we can only assume that "some" employers are prejudice towards hiring vets. Some employers rely to much on the assumption that vets come back with PTSD (which is real by the way). However, we can also assume that some employers are prejudice in favor of hiring returning vets as well.
4. FORMER PATIENTS. This prejudice is based on the hiring of ex-mental patients. Not necessarily somebody that was hospitalized, but someone who did have a serious problem and probably overcame it. The main concern that the employer has is, "What skills are needed to do this job, and does this man or woman have them?" and "Does this person get along well with other people?" Once again this is not a handicap, but an employer prejudice that they have. 

(Analytics) Where do you work? Its your choice....

Before You Formally Approach Companies

So your searching for a career and you've finally found the career that you've been dying to do. Well, what;s next? Don't just rush over there clueless. Now is your chance to really impress the company you're going for because we all know that companies love to be loved. Do a little research, matter of fact do a lot of research on the company in question. You want to know something about the company from the inside. Secondly, you want to find out if you would enjoy working there. These are the minor precautions that you want to take in order to not have to do your career search over again. There are three ways to do some research before you walk to that dreadful interview:

• Friends and Neighbors. You need to go through your whole contact list of people you know to help you with this process. Once this happens, you will be able to find someone that knows someone who works at the company you are pursuing. Grab a coffee or arrange a meeting with this person to ask them anything you want to know about the company. This will be your most beneficial way of gaining information since it is first hand from someone who works there. 
• People at the Organization in Question, or Similar. This helps if you are not able to meet with someone face-to-face. LinkedIn is a great way to achieve this objective as well as emailing. If an email doesn't work, try going to the company in person and possibly ask them questions that you have. Now you want to preferably ask them questions that are in print somewhere so that it doesn't seem as if you are bothering them. I may also caution you to not try this with a large company; however, a smaller company that is easier to access may give you more success. Make sure that you approach the desk when you walk in as well because you don't want to offend the higher ups by walking straight to them with questions.
• What's on the Internet. In this day in age almost any information that you need on a company is on the internet. Therefore, using the internet will be very beneficial to your success of finding information the company that you want. You can simply go to the companies website and look for any information that you want and possibly contact employers through this process as well. So what if the company doesn't have a website? Well you can still type in the companies name and there will be information readily available for you. There will be people that have information on the company through blogs and other informative sites.