(SEO)---Search Engine Optimization

On Page Optimization Factors

Keywords

Keyword list is a list of significant and descriptive words that will be used to render the 

content to users in searches.The words should be similar to the theme of a web site and should be easily integrated in the web site content. Keywords are mental images linked to what lies in the heart of your customer. Keyword selection is based on consumer persuasive research.

HTML Tags
HTML Tags should be integrates with the keywords for greater optimization of the website. Various HTML Tags include Title Tags, Meta Tags, Alt Tags, etc. Title tag is an HTML code that shows the words that appear in the title bar at the top of the browser. Below is an example of a Title Tag:



The Meta Description Tag is part of the HTML code that allows you to give a short and concise summary of your web page content. Below is an example of a Meta Tag:



“Alt Tag” is defined as the alternative text that the browser displays when the surfer does not want to or cannot see the pictures present in a web page.

Content
Content is what makes the website good or bad and content is the major factor which attracts more and more visitors to the site. Search engines also give very high importance to the sites, which are full of relative content. Considering the main reason behind the website i.e. information, search engines emphasis more on content than anything else. Original and Well Written Content Answers these questions:

• What does your audience want to find?
• Will you have to do addition research?
• Are you an expert writer or do you have one on staff?