(SEO)---Site Readiness

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In this blog post I will give you a little information on three types of links that can be used to help build your link campaign. These are effective ways of marketing your company by getting your site out and by receiving help from others.

Types of Links

One Way Linking:

One way links are links to your sites from sites which do not receive a link from your site. It's considered the best way to improve the ranking in search engines. The biggest advantage of one way linking is you are automatically protected from bad back links. Since one way linked sites offer tremendous value it is more likely to be stay there for a longer period of time. To gain the most benefit from your links, the link back to your web page should be one that can be followed by the search engine robots. By using this long-term game plan you will be able to safely build links for optimum link popularity success.



Reciprocal Linking:
Reciprocal linking says what the name suggest, that two web sites agree to link to each other. This is the most popular practice in linking building campaign today. This link basically explains that the site at the other end of this link feels that my site is important enough to link to, and I feel that their site is important enough that I am willing to let visitors leave my site via this link. Getting quality links is the very important in reciprocal linking. The good quality links consists of relevant theme, good page rank and good value add to customer. Rather than competitive, complementary sites should be considered. Study your competitor’s site, complementary sites and examine their link pages; this will give you valuable input regarding potential link partners.

Triangular Linking:
Triangular link trading is an attempt to fool the search engines into thinking that you haven't really engineered a reciprocal link trade. The way this trick is played is that you use two websites. You have your cohort link to your website A and you link back to him from your website B. This way the search engine will not see the trade, and will instead think that you "earned" the link. This is great technique, which can manipulate reciprocal linking into one way linking.