(Hubspot)---Content that Converts

Creating Content that Converts

When creating content for your website or blog, you want to make sure that the content is compelling enough to grab the viewers attention. Content quality is the most important factor to increasing conversion rates. Therefore, you need to make sure that your content is interesting enough to help convert visitors into leads. Once you visitors become leads then they are one step closer to becoming customers which is the end goal of your inbound strategy.
   
The Buyer's Journey is an important measure to consider when developing your content. If you go through the various stages of the consumer's buying process, then it will be much easier to target the wants and needs of the consumer. Awareness stage content helps educate on nature of problem in general. Consideration stage content helps educate on specifics of problem. Decision stage content helps educate on solution strategies. Use analysis to determine which stage of the Buyer’s Journey needs refinement.