Week 2 (Adwords)---Benefits of Having Adwords?

Advantages of Google Adwords

Having Google Adwords allows you to take advantage of one of the most evolving tools in today's world: online advertising. It allows you to get your ads out to the right people and allows you to get it to them at anytime. There are many different things that Adwords offers; however, here are a couple benefits that are detrimental to any company's success:

1. Target your ads. This means that Adwords allows you to show your ads to people who are interested in them and show them ads that are relevant to what they are looking for. Adwords gives you choices that help you target people more specifically such as keywords, ad location, devices, age, and even the days of the week that your ads appear.
2. Control your costs. This gives you the advantage to control how much money you spend on your ads. You can choose how much that you spend per month, per ad, and per day. There is no minimum on the amount that you can spend which is an advantage because you'll only pay when someone clicks your ad.
3. Measure your success. Perhaps one of the biggest keys is that you are able to track almost anything. If a person clicked your ad you'll know, if they purchased a product you'll know, and even if they downloaded an app...you'll know. Being able to track this information gives you the chance to see where to invest in your campaign so that way you can boost your ROI. You can also learn about your customer's habits such as researching how long they research your product before a purchase. Measuring the success of your efforts helps to determine how much time and money you need to allocate to each tool in Adwords.
4. Manage your campaigns. My Client Center (MCC) is one of the most powerful tools in Adwords that can give you an advantage if you have multiple accounts. This tool allows you to be able to manage multiple accounts from a single location. Adwords Editor, allows you to make changes to your account even if its offline. You can edit you campaign, download your account information and then upload the changes to your online account. This gives you unlimited access to your account whether you have internet access or not.