Week 3 (Adwords)---Having Structure to Your Campaign?

The Structure of Adwords

When creating campaign, it's important to understand how Adwords works so that you can make an organized account. An organized account leads to effective campaigns which in turn leads to more effective advertising goals. There are three layers that Adwords are organized into: account, campaigns, and ad groups.  

1. Account- This is associated with a unique email address, password, and billing information.
2. Campaigns- Each campaign that you have will have its own settings and budget.
3. Ad groups- Each ad group within a campaign contains keywords that trigger your ads.

Structuring your campaign

When creating your account, you want to focus a separate campaign on each business objective that you have such as driving traffic to your website. If you have different geographical areas that your business serves, then you may want to create a campaign for each one. If you really want to organize yourself, organize your campaigns around the structure of your website. This means highlighting any products or themes that you have. 

Organizing your ad groups

Ad groups will let you organize your campaign into sets of ads and keywords that directly relate to each other. Each campaign will have one or more these groups which can help to boost your ROI. You'll also want to create separate ad groups for each theme or product that is being advertised, which can be similar to your campaign structure. Consider creating ad groups based on sections that appear on your website.