Week 4 (Social Media)---The Power of Facebook

Boosted Posts
Many people do not realize that Facebook can be such a powerful tool that can take your brand or company to new heights. Of course Facebook has its use for social needs. Most people use it to communicate with friends and people all over the world. My Facebook for instance has over 2,000 people as friends (which isn't much considering the amount of people that I have met over the years) and anything that I post on there can be seen by these people. There are many different things that can be done to help your business; however, there is one feature that I want to focus on in particular which is boosting posts. 

From a business perspective, when you share useful and engaging posts, it helps to build relationships with current and future customers that you have. So you may think, "If I can current customers and future customers can see my posts, what about those who have no idea about my company?" That's an interesting question and Facebook answers that with the ability to boost your post for as little as $5 so that more people can see it when they visit Facebook. 
You have the option to reach out to those who like you page, their friends, and even new audiences. This function makes it somewhat like Google ads just from your own Facebook page. This is just another function of Facebook that could potentially help a company expand its brand to new customers on one of the most popular social media sites in this day and age.

1 comment:

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