Google Analytics
We all know the saying that "Any type of publicity is good publicity" and whether that's true or not is up to the beholder. On the other hand, it would be good to see how many people look at your site or click through it right? Well that's exactly what Google Analytics does for you. Google Analytics is a free Google product that provides in-depth reporting on how people use your website. It gives you ideas for how to optimize your website by showing you how people found your site and even how they explored it. You can view your entire customer's behavior from they click your ad to seeing what they do on your site by simply linking Google Analytics to your AdWords account. This in turn will tell you how much of your web traffic or sales come from AdWords which will improve your ads and website.
Here are some specific benefits of linking Google Analytics and AdWords:
- Use your Analytics data to enhance your AdWords experience.
- Take advantage of enhanced remarketing capabilities.
- Import Analytics goals and Ecommerce transactions directly into your AdWords account.
- Import valuable Analytics metrics-such as bounce rate, percentage of new sessions, and pages/session-into your AdWords account.
- Get richer data in the Analytics data to enhance your AdWords experience.
No comments:
Post a Comment