Week 5 (Social Media)---Campaign Management

Monitoring the Campaign

Facebook ads are very beneficial to expanding your brand or company throughout the social media network. Creating a Facebook ad gives you the opportunity to advertise your site or blog or even a Facebook page. One of the best ways to test this is to make or find a website of your interest, create an ad, and try to run the ad for a while. Once your create this ad you will have to monitor it from time to time to maintain its performance.

Once an ad is reviewed and approved, you can check on the status of your ad by going to https://www.facebook.com/ads/manage. There are various options for you to keep track of with one being "reach" which is the amount of people that have looked at your ad. You can create multiple ads and essentially have them compete against each other to see what content best connects with your audience. These ads can be put under "ad set" and will be organize by each campaign. Monitoring advertisements is an easy way for you to see how many people view your ads, click them, and how much money you spent on that ad.