Reaching Different Groups of People
When trying to reach your specific audience, Google helps you target your ads in these four ways:
- Audiences: One of the bonuses you have is the ability to choose the audience that best matches your customers. Affinity audiences help drive brand awareness by reaching TV-like audiences on a broad scale. Adding custom affinity audiences can help you reach as many potential customers as possible with an affinity for a specific product area. To reach specific audiences actively shopping for a product or service you may use in-market audiences.
- Interest categories: Want to reach people interested in products and services similar to those you business offers? Then use interest categories! You can show your ad to people who demonstrated specific interests, regardless of whether your ad correlates with the particular topic of the page or app they're currently on.
- Remarketing: With remarketing, you can reach people who have previously visited your website while they visit other sites on the Display Network.
- Demographics: One of the most common categories in any targeting tool that allows you to reach people who are likely to be within the age, gender, and parental status demographic group that you choose.
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