To Do or Not to Do
To use Twitter or not to use it? That's the real question. From my previous post, you can see how social media sites such as a Facebook can be a very useful tool. Twitter is considered one of the social media sites that are here to stay, so investing in Twitter would not be a terrible option for a company. However, the main determiner of this decision is whether or not your audience is on Twitter.
When using Twitter, you have to go into it with the notion that people aren't on Twitter with the mindset to purchase something. This a younger audience and are more likely to exchange news or information on the product or service that they are using. Most likely this audience will tweet about problems that they are having with this product or service in hope that they can have a dialogue with the company in order to fix the issue.
This is a valuable concept to keep in mind if you are a decision-maker when it comes to using social media within a company. The biggest thing you want to think of is ROI and think about how social media will benefit you. Facebook and Twitter are two great outlets that provide their own separate benefits. Twitter is great because of its ability to reach a younger audience as well being able to create dialogue with customers who are having problems with their product or service.
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