Week 7 (Social Media)---ROI Strategies

ROI Strategies
There are many ways that you can calculate ROI on LinkedIn. You can track the results of deals and offers that you placed on LinkedIn for your followers. You can also use LinkedIn to help build credibility for relevant content that you have or even as an outlet for PR. This can be a way to help people learn about relevant topics and boost their content in the eyes of their followers. Making ads on LinkedIn can be more costly than ads made on Facebook or Google, but that's because the ads are towards a highly focused business audience.

You can use LinkedIn ads to reach your ideal customers. It has a few different options and value propositions: sponsored updates, professional audience, precision B2B targeting, set your own budget, and ad formats. These categories are in LinkedIn and are all combined and used to help you acquire new customers for your business. Targeting customers through LinkedIn is very benefical in the long run because of the ROI that you can have.

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