Measuring website traffic
In order to drive more traffic to your website, you must focus your advertising goal on increasing your clicks and clickthrough rate. There are three main things you want to measure to help you track and improve a campaign focused non traffic:
- Clicks and clickthrough rate: This can be used to see how close your ad matches your keywords and other targeting settings. These two can also be used to help you identify how many people found your ad appealing enough to actually click on it and visit your website.
- Keywords: Keywords is a term that is prevalent in almost every aspect of digital marketing. There are three strategies that you want to use to monitor your keyword performance with:
- Continuously pause or remove words that aren't working well for you ad and try some new ones. Columns and segments help to review your keywords' clicks, CTR, Quality Score, and more.
- Using keyword matches types will help you control who sees your ads. Certain match types will get you more ad impressions, conversions, and clicks.\
- Run a keyword diagnosis to get more information about your keywords' Quality Scores and whether they're triggering your ads.
- Search terms: Use this report to review the list of searches that triggered your ad, and identify the relevant terms that are driving traffic to your website and add them as new keywords. You may also want to add terms that are irrelevant to your business as negative keywords so they won't trigger your ads.
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