Week 8 (Social Media)---Hootsuite

Understanding Hootsuite

One of the main purposes of social media is to share content. It's essentially a chance for you to show off something that you've put time into to, to any and everyone that is willing to see it. In previous blogs, I have stressed the importance of having not one, but multiple social media networks such as Twitter, LinkedIn, and Facebook. All three networks are used differently to help reach different audiences. Hootsuite is great because it helps you to manage social media, through providing assistance on developing and posting content to multiple social networks. Once you set up those social media accounts, you can "connect" them through to Hootsuite.

One of your main focuses when setting up social media accounts is to find what we call your "home base" for social media. Personally, I believe that your blog should be your home base for a couple reasons. One main reason is because a blog is made specifically to post content and you have control over every aspect of your blog. Another reason is because your blog will always be around and its literally yours. Content is one of the main purposes of social media and its important to think about what is sustainable: time spent and ROI. Social media makes things easier and less of a hassle to develop and present content. Hootsuite fits right in this category by making things hassle free and easy to post content to multiple networks.