Week 9 (Social Media)---Social Media Monitoring

Social Media Monitoring, Social Listening and Analytics

Listening is a technique that has to be developed over time. Learning to listen to other people when they have advice to give, listening to your parents when your a teenager, or even listening to your boss when given criticism. Social media marketing of course is putting content and initiating conversations on social networks. However, the biggest aspect of social media marketing is listening to what people have to say. Whether it is a direct response or commenting on their social media account, it is very important to create a dialogue to see what people have to say. Social analytics allows you to measure impact through aspects such as number of likes or conversations. These are things you can use to determine the success of your social media when answering the question, "How are your social media efforts going?"

Social media marketing and listening can be divided into two aspects: owned media and earned media. Owned media is essentially places where you post content, and start conversations, and you have direct access to reviewing the conversations. This gives you a chance to create dialogue for you content and a chance for you to find out what others think. Earned media is essentially when people start their own conversations or maybe someone share something you post with someone else. You know you have reached a great place in social when word of mouth conversations are generated about your content. These are goal for social media marketing, listening and analytics.